FAQs

What is Email Marketing?

Email Marketing is a form of direct marketing which uses electronic mail as a means of communicating messages to an audience. Or simply, it is Direct Mail Marketing to an email Inbox rather than a letterbox.

Isn't that Spam?

NO! Spam is unsolicited mass emailing - usually to try to persuade someone to part with their money with no intention of providing the goods promised. Email Marketing, when done properly is you communicating directly with your clients.

We only work with clients who guarantee a completely compliant email database. Your clients want to hear from you, and if they don't, we provide them with the means to unsubscribe with a simple click.

How do I get a spam compliant database?

Spam is any email you send to someone who hasn't given you their direct permission to contact them on the topic of the email.

The type of permission you MUST have

You can only email subscribers if you obtained their permission in any of the following ways.

• They opted in via your web site - This could either be through a newsletter subscribe form or by ticking a checkbox on another form. This checkbox cannot be checked by default and it must clearly explain that checking it will mean you will be contacting them by email.
• They completed an offline form and indicated they wanted to be emailed - If someone completes an offline form like a survey or enters a competition, you can only contact them if it was explained to them that they would be contacted by email AND they ticked a box indicating they would like to be contacted.
• They gave you their business card - If someone gives you their business card and you have explained to them that you will be in touch by email, you can contact them. If they dropped their business card in a fishbowl at a trade show, there must be a sign indicating they will be contacted by email.
• They purchased something off you in the last 2 years - By making a purchase from you they have provided their permission implicitly. Feel free to email them but at the same time, we think it's always better to ask anyway, so why not include an opt-in checkbox as part of the checkout process.

Spam Compliancy is very important, but just to be sure and to keep you safe, all emails will include an "Opt-Out" feature, which means your client can decide to be removed from the list.

We also provide the code or help required to add a form to your site where clients can add their details and have them included directly to your distribution list ready for the next campaign!

How does e-Marketing work?

We design an eMarketing piece specifically for you and your company. We then host and send your campaign to a database supplied by you - or use one we already have on file. We can even customise each campaign so that your client gets data intended specifically for them.

Next, you log into your account to view all the information in real-time relating to your campaign, from who opened the email, to what they clicked and if and where it was forwarded. You are armed with all the information required to make your eMarketing campaigns work for you!

Have a question that is not on the list?  Contact Us today and we will help you understand everything there is to know about eMarketing!